Welcome to The Developer Facing Startup Founders Academy!
Next course set to start in early 2025
Sign up now to guarantee your place
Apply to be on the waiting list for the next course starting in early 2025. If approved, you'll be added and pay once guaranteed a position. Places are first-come, first-serve.
Still not sure? To further discuss your options with Adam click here.
Developers are Different
Standard B2B growth marketing tactics for early-stage startups can backfire if you try them on developers. Marketing strategies for business executives do not work with developers. Developers think differently, often ignore typical marketing messages, and are deeply skeptical of vendor claims.
So, how can you introduce your product to an audience that doesn’t believe they need it and especially doesn’t need you to tell them they need it?
The first step is acknowledging the unique nature of developers as an audience. The second step is to attend this course to learn:
How developers make technology adoption decisions.
Why talking about the solution is not a usable sales strategy.
The elements of a good story and how to develop it.
A surprisingly simple way to get attention around your product.
The words you never want to use in your marketing campaigns.
What you need to do to build your developer adoption pipeline.
How to build your startup–and your funding potential.
And more…
This course helps founders create widespread adoption, traction, and momentum among developers, and position their startups for unicorn growth. It is explicitly designed for early-stage startups like yours.
There is no fluff–just straightforward, practical guidance for dev-facing business development born from years of successful startup front-line experience.
About the Instructor Adam Frankl
Adam Frankl has cofounded or been an early executive at 12 VC-backed developer-facing startups, including three unicorns: JFrog, Neo4j, and Sourcegraph. He is the chair of the developer-facing track at Alchemist Accelerator and has coached dozens of developer-facing startups. He holds a BSE from Princeton University and is a U.S. Army veteran.
Cohort 1 Syllabus
Founders Academy Syllabus(C1).pdf
FAQs
Q: What is taught in this course?
This is a company building course, not a skills building course. Over 12 weeks, you will prepare the essential materials for a go-to-market plan and execute it, while being mentored by Adam Frankl, and receiving feedback from your peers.
Q: Why should I buy this course?
This course is for founders of developer-facing startups who want to build and execute their go-to-market plan. These founders are typically devs who have a vision for the product, but don’t have a background in marketing and sales, but need to learn go-to-market quickly.
Q: What is your refund policy?
100% refund in the first 30 days.
Q: I am not a founder. Can I still take this course?
If you are the head of marketing at a developer facing-startup, sure. If you are an individual contributor at a more mature company, this course is not for you.
Q: I have not incorporated yet. Can I take this course?
If you are committed and are willing to put in the time, yes.
Q: How much time will this course take?
You should be prepared to invest 5-8 hours per week into this course for 12 weeks.
Q: I am already admitted to YC or Alchemist. Do I need this course?
This course is designed as a supplement to standard accelerator curriculum, tailored to the needs of a startup facing developers as a primary audience.
Q: What if my competitor is enrolled?
If you do not want to take this course with another startup that you may compete with, you can receive a 100% refund during the first 30 days.
If you still haven't bought a copy of the book, get it now.
Available on Amazon.
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For other issues please reach out to: [email protected]